/How to make an awesome sales pitch that gets your startup funded

How to make an awesome sales pitch that gets your startup funded

If you are trying to convince venture capitalists to invest in your startup, you better have your sales pitch down to a science. Savvy investors can spot a “fake” from a mile away and it will be apparent that you don’t know what you are doing if you are not prepared. You will want to know your numbers like the back of your hand and if possible, already have sales to show there is an appetite for your product before approaching investors for venture capital.
Here are some tips that can help you nail that sales presentation so you walk away with the funding your company needs.
1) Have Sales! – This may be the most important part of a sales pitch if you are intending to acquire startup capital; have sales! Even if your pitch is horrific and unorganized, if your company has sales already, an investor will know there is an appetite for your product or service. Also, if you can show that you are profitable, it will make your company appear that much more desirable. Sales are extremely important and you will find that if you are trying to raise money for a startup with no sales, you will have a much more difficult time then if you company has already sold some product. Remember, most businesses fail, and one with no sales is far less likely to succeed then one with sales.
2) Highlight your strengths – Take a hard look in the mirror and be honest with yourself about your strengths and weaknesses when it comes to business. Ask friends and colleagues what they feel your strengths and weaknesses are and when giving your sales pitch, play up your strengths. It doesn’t make sense to focus on areas where you need some help, and it certainly won’t aid in the convincing of venture capitalists that your startup is a good investment. Everyone has weaknesses; the key is to downplay them during your sales pitch.
3) Don’t give up – You will need to meet with many investors before you find one that is interested in your opportunity. Don’t take it personal when an investor doesn’t show interest. It may be the best startup in the world, but it may just not be for them. The key is to continue to have as many meetings as possible until you find someone who believes in you and your vision. You will also notice that with every subsequent meeting you will get that much better with your sales pitch and before you know it, you’ll be a selling machine!
You will also want to make sure that you keep your sales pitch as simple as possible. Don’t over complicate things with the intention of trying to impress; it will back fire. There is an inherit level of sophistication associated with simplicity and you need to be able to take your big ideas and simplify them so investors know exactly what you are talking about. Chances are, if they feel what you are trying to do is too complicated, they will pass on the opportunity.