It’s no secret that explainer videos can have a dramatic affect on your websites engagement with visitors and conversion ratios. Some companies have seen unbelievable results from the use of a simple explainer video on their homepage. If you are interested in creating an explainer video yourself there are some tools you can use in order to help. Below is a list of six of those tools for your review.
1. Rawshorts.com – Raw Shorts incorporates custom video templates that can be chosen for your business. The software uses a “drag and drop” interface and is extremely user friendly. They offer a free version and various pay per export versions at different price points ranging from $8 to $20.
2. Biteable.com – Biteable.com claims to be the “world’s simplest video maker.” You can use their software to make animation videos with their provided templates. They offer a free package and a $99 dollar a year package that offers more functionality.
3. Goanimate.com – Go Animate offers a free 14 day trial and various monthly packages ranging in price from $39 to $159 per month. The free trial is of their “Go Premium” package which typically boasts a price of $79 per month.
4. Animaker.com – Animaker offers drag and drop functionality for ease of use, similar to that of Raw Shorts. They offer a free package and upgraded packages ranging in price from $9 per month to $39 per month.
5. Animatron.com – Animatron offers a nice selection of tutorials for anyone interested in using their software. There are a fair amount of training videos designed to make the use of their software as easy as possible. They offer a free package and two
upgradable packages costing $15 per month and $30 per month respectively.
6. Powtoon.com – Powtoon claims that premium members see a 300% increase in engagement. They offer a free package and monthly packages that range from $89 to $197 per month.
If you are not the most tech savvy individual you can always hire a company to create an explainer video for you. Just be warned that prices are obviously going to be more expensive for professional video development, however some of the monthly packages of the aforementioned sites were fairly expensive so justifying the cost of hiring a professional may be reasonable.
If you intend to pay someone else to design a video for you also take into consideration the fact that you may want to test multiple videos with varying images, verbiage and durations to see which one yields the best results. In this scenario, it may be best to play around with the free software options provided above during your testing period before forking over the money on professional production.
At the end of the day, getting your explanation video up as quickly as possible should be the most important thing and your end goal. How you go about achieving that goal is up to you. Just make sure that you A/B test everything so your video yields success for your business!